By Usman Salame
5 Digital Marketing Skills to Acquire in 2021. It is not news anymore that the world has gone digital and it is mostly digital skills that are relevant now.
Digital skills had always been in existence but had not been given so much attention and focus as it has since the advent of the Corona Virus in 2020 that brought about the global pandemic.
Everyone started to see the importance of having a digital skill, having an online presence of their business, freelancing, working from home because and many more that was about the only job that
did not close down because you did not even have to leave your home in the first place. It is important that as the status quo changes, we change along so we don’t get left behind
Without further ado, let’s dive into the 5 very relevant digital skills to acquire in 2021 and earn a passive income with. starting with
1: Affiliate Marketing:
Think of affiliate marketing as any business where you have to refer a product to the buyer to get a commission from the owner of the problem, which in most cases is the seller.
Affiliate marketing is pretty easy to learn as you wouldn’t be needing a dime to start; all you need to start is your phone, data, and an internet connection.
Of course, affiliate marketing could be done offline, if you wish, but this content is focusing on the digital side, and besides, it is easier and more convenient to sell products online and get your commission without having to step out of your home, sweet isn’t it?
Affiliate marketing could be the marketing of any product, as long as you are the middleman between the seller and the prospective buyer.
You might have some contacts on your WhatsApp who put up some commodities and ask that you call the seller on a given number, that is affiliate marketing.
In some other cases, the product could be digital products like a PDF ebook, just like what we have with the ebook Heal Depression or a video file that you can only consume on your device.
In Nigeria, affiliate marketing is gaining recognition and so many people have started already as there is a lot of money to be made
2: Email Marketing:
Email marketing is one confirmed effective means of growing businesses online, engaging with prospective customers, converting the prospect to buyers, and making sales.
Email marketing is the composing of persuasive words to send to prospecting customers with the view of making them patronize you.
The reason why this kind of marketing is effective is that people open their emails every day to read their inbox and that’s it, your message is there and they just have to see what you have for them.
You need to be very crafty, however, to be able to persuade these people to patronize you.
You need to be able to play on their emotion and sympathize with them, that way, they’d believe you understand their plight and that you stand with them, and I hope you truly do.
You may also need to get the Email Database of any countries of your target, for example, email database of Nigeria, then create a mailing system or subscribe to email marketing platform, import your email lead, then compose good quality email campaign and start promoting your business products and services to the email list
Another thing is you need to quickly state what’s in for them in your writing. You should understand that many people do not have the patience to start paying attention to emails, especially ones never solicited for, so you need to grab their attention with catchy words and then focus on them and not yourself since they’d be the ones to buy anyway.
You should convince them to buy your products with crafty words and then you are good to go.
3: Social Media Marketing:
Social media is used by many persons for different purposes. Some people go there to have fun and chat with friends and post statuses and generally just relax, others look for ways to generate money from it.
Since social media is used by a wide audience, and when you post statuses you get over 1.5k likes! This simply means that there are so much more persons on the platform than you can imagine, and they all see what you put out. Chances are that if you make a relevant post to promote your products, they could develop interest and even go as far as buying.
You could also use paid ads on social media. Facebook, for instance, has a section for showing your products to Facebook users on their page, after you must have used the proper channel to fulfill the payment, you would be at gaining end if you run social media ads as you could get loads and loads of purchase requests.
If you can learn smart ways of leveraging social media, then you will understand that social media is a great place to market your goods a place of networking and hanging out.
SEO is an acronym for Search Engine Optimization. It is a form of marketing where your content is optimized to rank on the first page of Google, Bing, Yahoo, YouTube and many other Search engines directories.
But most optimizers aim at Google. There are millions of people who use Google daily to search for what they want, it could be academic, it could be commodities, anything.
So what you have to do is to lead them in with your content that matches their search keywords, and there, you have a customer.
To explain better, take, for instance, someone is new in Manhattan and goes on Google to search for
“Best hotels in Manhattan”.
Now this person would likely go with the results that show up on the the first page of Google and might not need to check on the second or third page if he has already gotten what he wants, which he would most likely do.
He in person is very good at SEO, Mobile Add Development, Websites Development, and Software development, he is a proudly African you will love working with as your project will be given the highest level of professionalism, just give him a try and watch how your website or mobile app will rank faster, and appear on the first pages of search engine directories, Now get in touch with him on this Mobile +2348068608490
Apart from hiring an SEO Expert to work on your site, there are other SEO Tools your tool needs
Some of these tools are free while some are paid, but I’d strongly use paid tools because they are more potent and effective.
Other criteria you would have to meet in other to get your website or mobile app contents rank on search engine directories are:
And many more
5: Graphic Design
Because a picture tells a lot of stories so the role of graphics cannot be overemphasized as it is the visual representation of your product, services, or brand.
The design speaks louder than words. People see the picture first before they see the words, so make sure you blow their minds with your graphic skills
This would make them want to take action to know more about your product or service, and go as far as buying from you
Your business should have a tone and feel to it so that when people see your designs or logo, it would leave a lasting impression on them.
Anywhere your design is seen, they can easily point out that the brand is yours, and you can only achieve this if you have the knowledge and skill of graphic design.
For all your website development services, SEO Optimizations, and online promotions kindly add us on WhatsApp us on +2348068608490 let discuss how to take your business online, re reposition your business for the global world view and have you leverage the very best the internet has to offers
Millions of people like you are making good use of the internet and we believe you too can, be it for your business, for your career or personal needs, there are a lot the internet community have to offer you. There are so many things the internet can do for every one of us, here we have just listed the 5 Digital Marketing Skills to Acquire in 2021 which will continue to remain relevant for years to come
And we believe you enjoyed the article, NOW LISTEN, What matters is acting, yes ”taking actions” as an idea only, knowing it alone is never enough, for you to allow this article ”5 Digital Marketing Skills to Acquire in 2021” to make an impact on you, you must put one or two things you have learned from here into practice
Hope you understand better now, good wishes from all of us, Usman Salame reporting from AfriNOTES Africa multipurpose portal for Africa global tiers, stay safe, and Be Happy. Ge more news here to read more tech news all from Afri NOTES