By Mbonu Watson C
Hello friends, welcome to AfriNOTES, your home for digital news, Business directory, eLearning platform, and BulkSMS Portal for all Africa, working in building Africa global tiers
So right on this article, I will be discussing the best ways to sell to Nigerians, please take note, should you are reading us from other Africa countries, what we are about to reveal here also applies to 83% of other Africa nations
The essence of every business is simples to make profits, that is to say without profit your business stands a great chance of failing
This many people, most importantly entrepreneurs, business owners, workers, and the salesperson has failed to learn, some that have learned, learned it either the hard way or years in rolls
So here, I will be revealing the best ways to sell to Nigerians, learn to grow your business the right ways and make more profit, stay afloat in your business niche. so pay attention as we proceed
You see
In every region, no matter the country you are reading us from. for example. here in Africa Nigeria, where am writing from and more familiar wIth the Nigeria market modules
You can not use the same marketing modules that work for Canada on Nigerians, it will hardly fly you will have low sell and possible depression when things are not working as expected
When you are targeting African market, most importantly Nigerian to gain success, know that success in business in this part of the world is not about grammar
When you are targeting Nigeria, you need to come low, and use the best languages Nigerians understand to communicate with them, there are no two ways about it, you either learn to speak to Nigerians in the language they understand best or keep trying
In today technology, selling to Nigerians are more engaging when you are leveraging on Mobile Marketing
By the world mobile Marketing, I simply refer to the following
1: WhatsApp Marketing
2: SMS Engagement
3: Bulk SMS Marketing
4: Direct Calls
5: Yes Email Marketing
I will be discussing each of the above-mentioned ones after the other, so you will have the best understanding of what we mean by the best ways to sell to Nigeria, not only understanding it, but you taking action after you most have consumed this article
These are the top smart and best ways to sell to Nigeria using mobile marketing as your call to action can increase your business growth, help you to close sales with prospective customers
Yes there are other ways, like ways to grow your business in Nigeria, such as SEO optimization, To qualify content, social media, and many more
But because our focus here is on sell,
Take note: there are differences between selling and building a business, let assume you have already build a platform, you have a demanding audience who love and appreciate your products. but yet you are not getting much sell
Then you need to check your call to action to see if you are using any of the Mobile marketing sales techniques I have listed here, most important, you have to check if you are leveraging Whatsapp Marketing the right way
Mobile marketing is currently the best platform to sell to Nigerians
Yes, you may like to add Social media, such as Facebook, Instagram, Youtube, and many more, but here we are focusing on Mobile marketing as the best platform to sell to Nigerians. Hope you get it
So let proceed in giving you first-hand information on this system of marketing and why you should implement it into your business marketing should in case you have not done so
The WhatsApp Marketing:
WhatsApp is now the number one platform to engage and sell more of your products and services to Nigerians, in fact, buyers these days prefer to WhatsApp sellers, products, or services vendors on WhatsApp, than gong to social media to chat them up
Even to make direct calls, people these days prefer to chat sellers up on WhatsApp or best use WhatsApp call to engage with sellers
You on the other hand, as a marketer, business owner, is also best YOU understand WhatsApp marketing and its usages, it’s also smart if you have WhatsApp tools such as WhatsApp Bulk Senders you could use to build your WhatsApp list
The money, when it comes online remain on the activities of your list and when you have a huge list, this will multiply to hug sales
So when will talk of Mobile marketing using WhatsApp, we are talking of you learning WhatsApp marketing and also getting WhatsApp Bulk Sender and effectively use the WhatsApp platform to sell to hundreds, thousands and millions of Nigerians
SMS Engagement:
SMS engagement works when is done rightfully, for example, every business has a hotline, at the list, your business line is your hotline
Depending on how hot the line is, always take note of people that call you daily, write their numbers down, and later in the evening of each day, compose a message and first thank them for getting in touch with you
When you send them ”thank you SMS” also follow them up with an SMS by composing yet another SMS, and introducing your core business to them
For example, a caller may have called you that he or she saw your XYZ business product online and will like to know more, this call may have come in the morning and possible there was a closed sell
Now you have closed business for the day and the time is 8 pm, 9 pm, 10 pm, to understand best ways to sell to Nigerians, we recommend you send them a thank you massages and also send them a follow-up message introducing all your business niche, products and services to them
Also ask them to save your number and let them know you have saved theirs, move to check if they are on WhatsApp, and also follow them up live on WhatsApp by saying hi to them
SMS Engagement work like crazy, for our years of marketing, building mobile application website, doing SEO Optimizations for people, we have always implemented this system of marketing to Nigerians to our customers, and friends and the results have been all success
Bulk SMS Marketing:
Lately, some people say, Bulk SMS Marketing is death, And I want to say to them that BulkSMS Marketing is not death, bulk SMS is more alive and active
All that matters is you knowing how to leverage bulk SMS and gaining more engagement that will bring more sells
The days of you sending Bulk SMS Unnecessary and expecting people after reading your bulk SMS messages and patronize you have gone
These days you need to build engagement with your list, by first engaging with targeted mobile numbers
Targeted here can be people who in one way or the other have come in contact with you, with your business, so you just have to save their numbers and use Bulk SMS to engage with them
This can also be you using the GSM Numbers database of Nigeria to grow your bulk SMS active responsive mobile list, by download a specific state, possibly the state in which your business is located, and use what we call pattern system of bulk SMS marketing to introduce your self to them
Next is for you to always follow them up, don’t just use Bulk SMS For sell, for the purpose of selling your products and services marketing alone
Most time you may need to start with, engaging with your customers using Bulk SMS, by sending them Happy New Week SMS. add your call to action such as Your business name and let them know you just want to wish them the best of the week
Do the same on the weekend if need be, when there are new month send then happy new month messages, same with on festive period and national Holidays. etc.
By so doing you are engaging with your Bulk SMS list rightfully, so whenever you come up with sale messages of your business products or services and most have sent a promotional Bulk SMS To them, the majority of them will patronize you. believe me, this work like a Sharm, just give it a try and thanks us later
Direct Calls:
Direct call system of marketing still work, this is simple you mapping out some numbers possible 20, 50 or 100, etc. of your customer’s, map out numbers you will call daily or weekly and give them a call, try to find out how they are enjoying your business products or services, get their feedback and also thank them for remaining faithful and their support
If you still have more business products or services also use the opportunity to introduce it to them or best if your company, business is running a promo
Let them know how best the ongoing promo will be of help to them and the easy way they can subscribe to such promo, the direct call still works to date
You may not be in a position to put on the call, so the need to assign the task to your employee will be more important, hope you get it.
So let proceed with the last tip on the best ways to sell to Nigerians being the ”Yes Email Marketing”
Yes, Email Marketing:
Email marketing is not dead, please take note and email marketing is going now where, it will never die as long ask the internet technology continue to leave, email marketing has come to stay and is going no where, at least not now, not ever soon
Yes, the open rate of email has dropped in Nigeria audience, but that cant rule out email marketing as email marketing is still actively working, still converting great sells
Email marketing is still the most engaging system of marketing at the global level, and best still converting like mad, conversion with email is all about you, your engagement with your list
To make the best out of email marketing, there are few things you should ask your self, thing likes: What do you know about Email Marketing? do you have engaging subscribers? how active is your email list? these are basically what makes email marketing cool
You will also need the Email marketing course to learn the a to z of email marketing and discover how you can use email to sell ten, to hundreds of products and services
You can then scale up to using email to sell thousands of products or services. also, get the email database of Nigerians here to get started growing your email list using an existing email address database
YOU MAY ALSO LIKE TO READ: Grow Your Business With AfriNOTES News, Directory, and Classified Portal For Africans
Watch The Short Video: Best ways to sell to Nigerians
Hope this helps, use the comment box to let us know where or the area of marketing you will need help, we do like to hear from you and best provide you with the best system you will need to sell not just to Nigeria but to the global world.
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Mbonu Watson C
Mbonu Watson C is a professional websites developer, mobile app developer, internet marketer, blogger, and SEO expert, he is the CEO of NL_SOFT Owner's of AfriNOTES Africa Multipurpose portal for Africa Global Tiers, He is a Father and A Lover of Gods words, A proudly Africans
