By Mbonu Watson C
Here am going to give you nine good points on how To Improve Your Business Earning Using Email Marketing. starting with tips one
1: Email Marketing is going to increase sales:
There are a lot of studies out there that have proven that promotional emails works, and it will interest you to know that, you will gain 45 USD in each 1 USD you spend on email marketing, provided you are getting your email marketing right
Email marketing will increase your sales for sure
For example, if your sales have been 21% before you introduced email marketing, there is a high possibility that your sale percentage will increase now that you have introduced email marketing into your business.
At least your business products or service sales will move from 21% to 46% with a 15% increase
2: Increase Returns Visitors To Your Website
Here is what happens when you keep sending people back to your website, These people are going to fall in love with your website
They also will be expecting one or two values weekly or daily from you by such, they will keep on checking your website or expecting emails from you
And when they keep on coming to your website few or most of them will end up clicking on more ads, sales products, and services running on your website purchasing more right from your website
So sending quality emails will always bring back quality and good visitors to your websites
Another good news is that return visitors to your website will increase, this also contributes to giving website quality domain name authority and will in general help your ranking
3: Increase customer repeat
Email marketing will help in increasing customers repeats, as in. those who have in one way or the other purchased from you, with good email marketing, they will always have more reasons to come back and purchase more from you
You should be able to always have more increased on repeat customers buying more products or services from you
Customers repeat can be driven using email marketing when you have been able to work on your email marketing campaign in a form where it will be able to bring back your previous customers to buy and keep buying more of your products and services
This is mostly done, by you letting them know ahead of time about your new product or services, or best also let them know off other of your products and services
One good thing about buying customers is that once a customer buys from you, there is more opportunity than such person will buy again or keep buying from you as long you are using a good email marketing campaign to engage and relate with such a customer rightfully
4: Email Marketing Can Help Build Your Brand
Building brand or personal authority is so important from the grand up in your business niche market
First, You have no brand name if you are just starting, so no matter how sweet your name or your business name is, accept the fact that you have no brand yet and best focus on building brand
One smart way to keep building a brand is to consistently be giving out quality products or services, keep giving out value systems to your audience, or best publishing good content across the internet community
You may not be able to be sending your email subscribers email on daily basis, but finding time to create good content weekly and send them quality email weekly can do the trick for you
Helping you to build a good name, good brand, and build up authority on the niche your or your business is targeting
5: Make YOURSELF kNOW TO YOUR Email Subscribers
Don’t hide, don’t keep your personality off from your audience, first let assume you have a business name, for Example
Our Business name is NL SOFT, Owners of AfriNOTES, NairaLEARN, AfriAdvert, there are others, including software, apps, tools under our ownership, with a great team behind NL SOFT
Though the CEO, is my humble self Mbonu Watson C and my personal blog being Mbonuwatson.com, am a Full-time Developer and Internet Marketer
So find time to make yourself known to your audience, most time people want to connect to the real person, not the Business, This not being all about yourself, like we have direct and virtual workers, I do my best to get them known to our valued customers
So don’t try to hide from your email list audience, spend time connecting with them on a personal level
Though this is optional, as there are great people, including few internet marketers who are very much silent in their hustle and yet never reveal their personality
They don’t make noise, this is one thing am beginning God right now, to be silent and never be among noisemakers as long the money is rolling, but in between, if you want to, still find time to relate with your customers using email marketing
6: Email Marketing Will Gain Your Trust From Your Users
Using email marketing effectively will help you build engagement with your list
Remember, They are not just emails list, but people, human like you and I, so if you have about 500 email list, don’t just see the list as email, but see the 500 email list as 500 humans, 500 people like yourself,
Once you are able to see your email list like humans, with good engagement, they will love you, trust you, and will like to do more business with you. as long as you have gained their trust
As long you are providing them more values, by gifting of contents, try to showcase some testimonials for success from those that have previous bought your products or services to them, show them good results, as this will aim you more trust
Also, share good stories with them, not just only good stories, sometimes, also bad stories, like us, Last year we lost a Facebook page of 500k followers and likes
As well 700k plus group members ”Facebook group”, that was one shocking thing that happened to us last year, I shared the stories in our Facebook marketing course
You may get the course to hear the full story and best how to avoid the mistake we did that lead to the deletion of the both Facebook page and group by Facebook official
And remember, if building trust is well done correctly and consistently, is highly valuable and you will appreciate the results in just a matter of time
7: Be Human ( The Who We Are )
Here you don’t just plan to glow alone or do everything all by yourself all alone, you have to get others involve in your business, and best give credits to your co-workers for work well done
Connect with your list as a human, get them knew who is the team leader, your support team, your marketing dept., the CEO, and many more
Be free and lovely with both your workers an email audience
Ask them good question some time, email them to thank them, when you build as human, humanizing your brand, it creates a great connection between you and your audience which will, in turn, increase your sales
8: Email Marketing Makes People Feel Welcome And Important
Do you remember when people first sign up to your website the first thing you should do is to send them a welcome email?
Email that makes them feel special, let them know you are so happy to have them join, your list and also make them feel important by giving them some free give away
If you are collecting a birthday list, for example
There are some sites that collect birthday lists from the opt-in form if yours is among such, then sending them a happy birthday is important
Also send festive messages, seasons greetings and holiday messages, world event messages, and many more, not just only sending promotional emails trying to sell to your list alone. learn to make your audience feel special
9: Email Can Help You Establish Authority
Having authority in your business niche is too important, first, you are seen as an expert
Establishing authority will also help people in trusting you and that of your business products and services the more
This can be achieved by you showing proof of your works and platforms, publishing good content, having life videos, publishing ebooks, video kits, product awards, writing quality articles, blog posts, podcasts, having good interviews, Vlog, having Radio FM Features, and many more
When you showcase your activities people around you will feel welcome, trusted and rate you as an authority In such field, such activities show and prove that you are really good at what you are doing
Hope you enjoyed this post ‘How To Improve Your Business Earning Using Email Marketing’ visit our eCourse section and enroll in any of the listed courses, also Read more articles here AND best use our Business directory to submit your business online, learn more how to grow your business online at ease
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Mbonu Watson C, AfriNOTES, Africa multipurpose portal for Africa global tiers.. YOU MAY ALSO LIKE TO READ: Best ways to sell to Nigerians, Grow your business and make more profits
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Mbonu Watson C
Mbonu Watson C is a professional websites developer, mobile app developer, internet marketer, blogger, and SEO expert, he is the CEO of NL_SOFT Owner's of AfriNOTES Africa Multipurpose portal for Africa Global Tiers, He is a Father and A Lover of Gods words, A proudly Africans
